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Rediscover Yves Saint Laurent's iconic lipstick, the revamped Rouge Pur Couture. Lipsticks with pure color and a creamy, lightweight texture for a haute couture satin finish. Color, comfort, and care in a single stroke. This YSL lipstick is formulated with 80% care ingredients . It contains ceramides for softness and extracts of tuberose and prickly pear flowers from the Ourika community gardens in Marrakech. Feel your lips softer with each application.
Rouge Pur Couture offers 40 expertly curated satin shades for every skin tone and every mood. The lipstick design reveals an aesthetic balance between the iconic gold and modern black. It conveys the luxury of haute couture with the black logo clinging to the golden mirror. With sustainability in mind, Yves Saint Laurent offers, for the first time, refillable lipsticks with its four signature shades: Rouge Muse, Nude Muse, Orange Muse, and Pink Muse. Pure color and pure care. Lips feel protected for up to 16 hours. *
Satin finish and softer, fuller lips with each application.
The lists of ingredients contained in product composition are updated regularly. Consult the list of ingredients on the packaging before using the product.
Brand Safety Warning
No specific precautions for use are required for this product under normal or reasonably foreseeable conditions of use.
Has been using this product for: Between 1 and 3 years
Skin Type:
Very light 2, Mixed, Normal, Sensitive
Hajer recommends this product
Rauldelip
20/11/2025
Brilliant
This is probably the best product I’ve tried in a long time. I’m obsessed with it, and the best thing about it is the quality and how long it lasts. I’ll definitely buy it again soon because they’re great.
Comment made on sample product
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Gender: ---
Age: ---
Country: España
Has been using this product for: Not specified
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Rauldelip recommends this product
Mireille
Verified purchase
15/11/2025
Yves Saint Laurent Pur Couture Lipstick
Beautiful lipstick, very nice color, extremely comfortable to wear.
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Gender: Woman
Age: More than 50 years old
Country: France
Has been using this product for: Less than 6 months
Skin Type:
Mixed, Sensitive
Mireille recommends this product
DOMINIQUE ZOÉ
Verified purchase
12/11/2025
This is my favorite YSL lipstick
These are nuanced colors for all the discerning customers like me. I’ve found the perfect color to match my wardrobe in this prestigious brand.
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Gender: Woman
Age: More than 50 years old
Country: France
Has been using this product for: Between 1 and 3 years
Skin Type:
Oily, Mixed
DOMINIQUE ZOÉ recommends this product
Aitor
25/10/2025
I love him
The most beautiful and powerful lipstick I’ve ever found. I love red lipsticks, and this one is incredible. Perfect for a special event or occasion, as well as for everyday wear. I recommend it to everyone who loves makeup.
Comment made on sample product
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Gender: ---
Age: ---
Country: España
Has been using this product for: Not specified
Skin Type:
Aitor recommends this product
CamilleG
21/10/2025
Incredible quality
I’m absolutely in love with its quality and shade. Its creaminess keeps my lips super hydrated for hours. The color makes my makeup look polished and high-quality. I’ll definitely keep using it.
Comment made on sample product
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Gender: ---
Age: ---
Country: España
Has been using this product for: Not specified
Skin Type:
CamilleG recommends this product
BERNADETTE
Verified purchase
21/09/2025
WAS THE OLD ONE BETTER? I FINALLY GOT USED TO IT
THE COLOR SUITS ME...
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Gender: ---
Age: ---
Country: France
Has been using this product for: Between 1 and 3 years
Skin Type:
Dry
BERNADETTE recommends this product
Carlos
04/07/2025
Precious
Throughout my life I’ve tried so many different types of lipsticks and never found one that truly captured my style. I don’t really like to draw attention to myself with my lips, and this lipstick looks gorgeous.
Comment made on sample product
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Gender: ---
Age: ---
Country: España
Has been using this product for: Not specified
Skin Type:
Carlos recommends this product
Yailin Paola
26/06/2025
One of my favorites!
Perfect, long-lasting color. It’s smooth and moisturizing. It leaves lips looking perfect and luscious. Plus, the lipstick design is absolutely gorgeous. I have several shades because I love them. Definitely a must-have.
Comment made on sample product
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Gender: Woman
Age: ---
Country: España
Has been using this product for: Not specified
Skin Type:
With acne
Yailin Paola recommends this product
ErikS
20/06/2025
High pigmentation
YSL’s Rouge Pur Couture is an iconic lipstick with high pigmentation, a satin finish, and a creamy texture. It moisturizes, lasts for hours, and comes in elegant shades. Its gold packaging makes it an irresistible luxury. Sophistication and color in a single stroke.
It's the icon of seduction for lips that guarantees: • A vibrant and saturated color in a single stroke. • Nourished, elastic lips with visual volume. • A luxurious finish that enhances any look.
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How long does YSL's Rouge Pur Couture last?
Translated by Google
-26/02/2026
It offers long-lasting, full coverage that stays flawless, preserving its satin shine and spectacular color intensity.
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Is YSL's Rouge Pur Couture lipstick moisturizing?
Translated by Google
-12/01/2026
Yes, its formula rich in antioxidants and moisturizing agents ensures that lips remain soft and comfortable for many hours without drying out.
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What is the P22 shade of Rouge Pur Couture by YSL like?
Translated by Google
-19/11/2025
It is a sophisticated and timeless color with a luminous satin finish that dresses the lips with intense pigmentation and haute couture elegance.
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