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Rediscover Yves Saint Laurent's iconic lipstick, the revamped Rouge Pur Couture. Lipsticks with pure color and a creamy, lightweight texture for a haute couture satin finish. Color, comfort, and care in a single stroke. This YSL lipstick is formulated with 80% care ingredients . It contains ceramides for softness and extracts of tuberose and prickly pear flowers from the Ourika community gardens in Marrakech. Feel your lips softer with each application.
Rouge Pur Couture offers 40 expertly curated satin shades for every skin tone and every mood. The lipstick design reveals an aesthetic balance between the iconic gold and modern black. It conveys the luxury of haute couture with the black logo clinging to the golden mirror. With sustainability in mind, Yves Saint Laurent offers, for the first time, refillable lipsticks with its four signature shades: Rouge Muse, Nude Muse, Orange Muse, and Pink Muse. Pure color and pure care. Lips feel protected for up to 16 hours. *
*Consumer test on 300 women.
How to use:
Start at the center of your upper lip, use the tip of the lipstick to shape a cupid's bow, and sweep toward the corners of your lips.
On the lower lip, apply from the corners to the center using the edges of the stick.
Satin finish and softer, fuller lips with each application.
The lists of ingredients contained in product composition are updated regularly. Consult the list of ingredients on the packaging before using the product.
Brand Safety Warning
No specific precautions for use are required for this product under normal or reasonably foreseeable conditions of use.
Excellent product. Efficient and practical. Thank you very much.
Translated by Google
Gender: Woman
Age: ---
Country: PT
Has been using this product for: Less than 6 months
Skin Type:
Mixed
Ana Paula recommends this product
Bernadette
Verified purchase
25/08/2026
My favorite lipstick
The color and texture suit me perfectly.
Translated by Google
Gender: Woman
Age: ---
Country: FR
Has been using this product for: More than 5 years
Skin Type:
Normal
Bernadette recommends this product
MARIA BOLOS PASTOR
Verified purchase
05/06/2026
Marvelous
I love the color; I haven’t been able to use it yet because I have two other different ones that I’ve started and I want to finish those first. I think the color is perfect for summer.
Translated by Google
Gender: ---
Age: ---
Country: ES
Has been using this product for: Less than 6 months
Skin Type:
Atopic, Sensitive
MARIA BOLOS PASTOR recommends this product
Hajer
Verified purchase
14/04/2026
Beautiful color and ultra-hydrating
Beautiful color and ultra-hydrating
Translated by Google
Gender: Woman
Age: ---
Country: FR
Has been using this product for: Between 1 and 3 years
Skin Type:
Very light 2, Mixed, Normal, Sensitive
Hajer recommends this product
Beavalerio
20/11/2025
Probablemente sea el mejor producto que he probado en mucho tiempo, estoy obsesionada con él y lo mejor de todo es la calidad que tiene y lo que dura, repetiré seguro no tardando mucho porque son geniales.
Comment made on sample product
Translated by Google
Gender: ---
Age: ---
Country: ES
Has been using this product for: Not specified
Skin Type:
Beavalerio recommends this product
Rauldelip
20/11/2025
Brilliant
This is probably the best product I’ve tried in a long time. I’m obsessed with it, and the best thing about it is the quality and how long it lasts. I’ll definitely buy it again soon because they’re great.
Comment made on sample product
Translated by Google
Gender: ---
Age: ---
Country: ES
Has been using this product for: Not specified
Skin Type:
Rauldelip recommends this product
Mireille
Verified purchase
15/11/2025
Yves Saint Laurent Pur Couture Lipstick
Beautiful lipstick, very nice color, extremely comfortable to wear.
Translated by Google
Gender: Woman
Age: More than 50 years old
Country: FR
Has been using this product for: Less than 6 months
Skin Type:
Mixed, Sensitive
Mireille recommends this product
DOMINIQUE ZOÉ
Verified purchase
12/11/2025
This is my favorite YSL lipstick
These are nuanced colors for all the discerning customers like me. I’ve found the perfect color to match my wardrobe in this prestigious brand.
Translated by Google
Gender: Woman
Age: More than 50 years old
Country: FR
Has been using this product for: Between 1 and 3 years
Skin Type:
Oily, Mixed
DOMINIQUE ZOÉ recommends this product
recomendacionesbym
25/10/2025
El labial más bonito y poderoso que he encontrado. Me encantan los labiales rojos y este es increíble.Ideal tanto para un evento u ocasión especial, cómo para el día a día. Se lo recomiendo a todas las personas qué les guste maquillarse
Comment made on sample product
Translated by Google
Gender: ---
Age: ---
Country: ES
Has been using this product for: Not specified
Skin Type:
recomendacionesbym recommends this product
Aitor
25/10/2025
I love him
The most beautiful and powerful lipstick I’ve ever found. I love red lipsticks, and this one is incredible. Perfect for a special event or occasion, as well as for everyday wear. I recommend it to everyone who loves makeup.
It’s the icon of seduction for lips that guarantees: • A vibrant and saturated color in a single stroke. • Nourished, elastic lips with visual volume. • A luxurious finish that enhances any look.
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How long does YSL’s Rouge Pur Couture last?
Translated by Google
-26/02/2026
It offers long-lasting, full coverage that stays flawless, preserving its satin shine and spectacular color intensity.
?
Is YSL’s Rouge Pur Couture lipstick moisturizing?
Translated by Google
-12/01/2026
Yes, its formula rich in antioxidants and moisturizing agents ensures that lips remain soft and comfortable for many hours without drying out.
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What is the P22 shade of Rouge Pur Couture by YSL like?
Translated by Google
-19/11/2025
It is a sophisticated and timeless color with a luminous satin finish that dresses the lips with intense pigmentation and haute couture elegance.
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