Williams founded MABELLINE in 1915, the brand’s name comes from his sister Maybel. He started selling a product that darkened the eyelash color, which was promoted and sent by post. Soon that eyelash mask was so successful that women asked for it in pharmacies.
Back in the 30’s Williams expanded his product range to eye shadows and eyeliners, which were sold in pharmacies. In the 60’s he launched his most innovative product, the waterproof mask. In the 70’s, thanks to the Plough group he presented the face makeup, lipstick and nail polish and he presented "Great Lash" the star of the brand which today remains as worldwide top seller.
I shop online for the quality, variety and prices. I buy both cosmetics and top-name fragrances. I’ve even found fragrances that I used to love but are now discontinued.
M
Mavi
Fast delivery, quality and prices
I shop because of the prices, efficiency, quality and because they have all of the brands. They do discounts, promotions, they send samples. And if you have problems or questions they respond quickly.